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Engaging Volunteers

April 2019

April 24, 2019 Research & Reports

What Motivates People to Volunteer, Stay Engaged
More than three-quarters of volunteers report that understanding the impact they have on the organization and the cause is what keeps them engaged and coming back to help out, according to a recent survey of
7,000 volunteers across the United States.

The Volunteer Perspective—Industry Insights 2019 was prepared by Verified Volunteers, which surveyed over 7,000 VolunteerMatch volunteers to help charities build stronger volunteer programs.

Verified Volunteers—the dedicated service sector unit of Sterling, the global leader in background and identity services—partnered with VolunteerMatch, the web’s largest volunteer engagement network, to develop the research that highlights the latest trends among individuals who regularly participate in local volunteer efforts.

Here are the key takeaways from the 2019 report to better understand what motivates volunteers- of all program sizes – based on the answers from respondents:

83% volunteer to contribute to a cause they care about, 66% to improve their community, and
63% to spend time doing something they are interested in.
78% say that understanding their impact keeps them engaged.
75% indicated that they volunteer at more than one organization.
58% who said they are very familiar with background checks and added that background checks strongly affect how they feel about volunteering in a positive way.

More volunteers are now finding new opportunities online (57%) than through friends (44%), and volunteers increasingly prefer online training.

The production of this flyer was supported by Grant # 90MPPG0005-01-00 from the Administration for Community Living (ACL). Its contents are solely the responsibility of Pro Seniors and do not necessarily represent the official views of ACL.